Adam Lang
Volunteer / BOB Ambassador
"Shaped by resilience, reinvention and a deep sense of purpose, Adam Lang is driven by a commitment to empowering men to feel strong, confident and supported — particularly during life’s most challenging seasons.
Having faced his own mental health struggles, including devastating personal loss, work-related stress, and the breakdown of a long-term relationship, Adam understands first-hand the silent pressures many men carry. The expectation to provide. The need to appear strong. The reluctance to speak up. These experiences fuel his belief that men deserve spaces where they can be honest, vulnerable and heard — without judgement.
Adam spent his entire professional career in Corporate Travel before stepping away to build businesses aligned with his values. Today, he operates a property business and works with Utility Warehouse, helping individuals, families, grassroots sports clubs and non-profit organisations strengthen their financial position. His mission is simple: create opportunities that not only generate income, but genuinely improve people’s lives.
The transition from corporate life to entrepreneurship tested his confidence and resilience. Facing rejection, uncertainty and a lack of support from places he once relied on, Adam learned that success must be self-defined — and that perseverance is built in the quiet moments when no one else sees the effort. That chapter strengthened his belief that growth often comes through discomfort.
Above all, Adam is a proud father to his 14-year-old daughter, Keira. Whether supporting her at the stables, watching Chelsea, playing football or enjoying time with family, he values experiences over possessions and strives to build a life that prioritises presence.
Through his businesses — including his clothing brand So Are You, centred around affirmation and empowerment — Adam is building a platform that encourages people to believe in themselves and each other. His vision is to help men feel empowered in their identity, confident in their direction, and comfortable seeking support when they need it.
Adam stands for service, resilience and the belief that strength is not the absence of struggle — but the courage to keep going and to speak openly along the way."